HUH & HOW
INDEPENDENT DESIGN PRACTICESEOUL, KOREA

HUH?ASKS WHY.

HOW.MAKES IT WORK.

SELECTED WORK ↓
01 / SELECTED WORK

MADE TO
MAKE SENSE.

VIEW ALL WORK ↗
01Product UX · 2024–25

USIMSA

SIMPLIFYING A COMPLEX PURCHASE.

02D2C Product · 2022–23

WEMAKEPRICE O+

A D2C SYSTEM BUILT TO SCALE.

03Independent Product · 2026

HEART WAY

CARE, FROM DISCOVERY TO RECOVERY.

04Interactive Art · 2026

KOSPI ARCHIVE WALL

45 YEARS OF THE MARKET, MADE PHYSICAL.

02 / POINT OF VIEW

HUH?

QUESTION THE GIVEN.

HOW.

MAKE IT WORK.
03 / CAPABILITIES
FULL PROFILE ↗
01

PRODUCT DESIGN

02

DESIGN SYSTEMS

03

DESIGN ENGINEERING

04

AI WORKFLOWS

HAVE A HUH?

LET'S FIND
THE HOW.

hello@huhandhow.com ↗